Our Vision and Story
Meet the team at Tomorrow Today, relentlessly helping ambitious organisations turn vision into performance through people, clarity, and action.
Our Story
At Tomorrow Today, we’ve spent our careers inside organisations, leading people, culture, and transformation. And time after time, we saw the same pattern:
Strategy was created in boardrooms, behind closed doors—often without the right people in the room.
Then it was handed over to teams like ours, with the expectation that we would activate it. But how can a workforce deliver on a plan they didn’t help shape? One they don’t understand? One that lives in a slide deck, not in the culture?
We knew there had to be a better way.
In our most impactful roles, we made sure we had a seat at the table during strategic planning. That changed everything.
When you understand the plan, you can design the system to bring it to life.
Over time, we developed tools, rhythms, and methods to connect strategy to performance. We saw what happened when people didn’t just hear the strategy—they understood it, believed in it, and were equipped to deliver it.
Tomorrow Today was born from that experience and with one clear purpose:
To help leaders bring their vision to life and make sure their people know how to deliver it.
Meet The Team
We’re here to change the way strategy is built, communicated, and activated—because most organisations don’t realise their full potential.
In fact, research from Harvard Business Review shows companies typically only realise around 60% of their strategy’s value—due to execution gaps that weren’t anticipated when the plan was created.
We’re on a mission to close that gap—and build high-performance businesses that connect the dots between strategy and people, ambition and action, vision and traction.
Laura Staples
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CEO || FOUNDER
Erin Cuerton
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COO || CHIEF SCOUT
Our Vision
OUR VISION IS SIMPLE
A world where strategy doesn’t sit on a shelf—
it lives in the culture, capability, and daily actions of every organisation.
We believe high performance isn’t just about growth.
It’s about clarity. Direction. Alignment.
It’s about leaders who know where they’re going—
and people who understand how to help get there.
Tomorrow Today exists to close the gap between ambition and action.
To help leaders create strategies that their people believe in—and are equipped to deliver.
Because when you connect the dots between strategy and performance, you don’t just change business outcomes—you unlock potential.
Our Network
A CONNECTED COLLECTIVE FOR STRATEGIC THINKERS AND DOERS
Tomorrow Today isn’t just a consultancy—it’s a network.
We bring together a curated group of strategists, facilitators, advisors, talent experts, and performance specialists who share one thing in common:
A deep belief that strategy only works when people are equipped to deliver it.
Our extended team includes:
Experienced executives and transformation leaders
Executive search and workforce capability experts
Advisory board members and board-level thinkers
Culture, leadership, and communication specialists
Partners who’ve worked across industries, stages, and business models
Whether you need strategic guidance, talent alignment, or a full activation plan—our network ensures you have the right people around the table at the right time.
We’re not here to build dependency.
We’re here to build momentum—with the right capability, not just capacity.
READY TO CONNECT THE DOTS?
Whether you're looking for clarity, capability, or the right people—we’re here to help turn your strategy into performance.
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